Top Five video content misconceptions

Today, many people claim that internet video is the new medium of creating traffic and content marketing. And this is true too as Internet video is easy to use and effectual way to engage consumers. However, being new in nature, there are many opinions and myths about Internet video. 

Below are listed the five most common misconceptions related to video content:

  1.   Internet Video creation is Expensive or Difficult task

           With so much development in the field of technology, even laptop webcam or smartphone are able to create as well as edit high-definition videos. Moreover, other encoding equipments and software have become very affordable. They only require a little practice and anyone can make Internet video easily using them.

    2.   Opt for distribution sites than hosting  videos on your own 

           Similar to guest posts, video distribution sites too have traffic and SEO benefits. Today, there are numerous website such as YouTube that are useful for driving traffic to your website but they don’t result in customer conversions. Self-hosted video is beneficial to  enhance the brand image and improve the customer conversion rate. Therefore, you need to make use of both the methods to attract and maximum the customers.

    3.   Short videos are the best option 

           Many  believe that short videos are best option for making full utilization of Internet video as the new trend is minimalistic content and web design. Though it is true but this mainly depends upon the target audience. For mobile devices creating short videos are the ideal choice but for product launches, infotainment products along video should be used. It is vital that the video is engaging else all the effort will go down the drain. In case you are unsure about the length then split tests or user feedback is a great easy to figure out the ideal length for your video campaign.

      4.   Self hosting video is expensive 

           Compared to graphics and texts, video content needs more bandwidth but there are many hosting plans available today that provide an adequate amount of bandwidth to host videos. With 21st century video encoding, streaming high-quality videos require lower bandwidth usage. With flash video and other kinds of internet video formats you can enjoy clearer videos in resolutions as high as 1080p and the best part is that such videos can be streamed even with a slow broadband or via mobile Internet connections.  To get good result and compatibility with different devices you can try to encoding format of minimum of 480p.

      5. Use videos for  seo domination 

           Web videos are being increasingly used to increase traffic to the website. However, search engines and indexing sites find it difficult to process web videos. So, if you want to use any kind of video to drive more traffic then make sure you are using proper metadata, transcripts and summaries. As search engine algorithms are constantly it can be difficult to ascertain the way to use a video in your site design. Although, there is no set formula for success, you can try to keep the video between two blocks of text as this will help to evade penalties resulting from aggressive advertising.

           Now, that the major misconceptions related to internet video marketing are debunked, it is time to make full utilization of this new marketing method.

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