Gone are the days where companies use limited resources and
channels to promote and endorse their campaigns, products and services. In this
innovative day and digital age, companies have unlimited platforms they can
creatively utilize to reach more audiences and boost their sales up the
ceiling. Social media has brought upon countless opportunities and
possibilities for businesses. It is much appreciated by the ecommerce industry
as it is their bread and butter of putting out their marketing campaigns.
Impactful and well-done creative marketing campaigns were
brought to us by various well-known brands. Here are few of the successful and
memorable social media marketing wins.
#1: Reese’s
#AllTreesAreBeautiful campaign
Hershey’s Reese’s stirred quite a storm from their consumers
upon the release of their Seasonal Peanut Butter Trees. The reason? It didn’t
look close to a tree at all. Instead of releasing a formal statement and defending the
product outcome, the brand retorted flawlessly by raising awareness in #treeshaming.
Thus, the hashtag campaign: #AllTreesAreBeautiful accompanied by a light
hearted graphic.
After the company posted the tweet on Twitter, fans began
praising the brand’s creative and witty response to the issue. Plus, the issue
was no longer taken seriously besides, as per Reese’s themselves, “They might
be a little different, but they still taste uhhh-mazing.”
#2: Netflix’s Captain
Mike
We all get to the point where we would have to overcome the
dread of contacting the customer service to address our concerns, but this one
Netflix representative marks a special spot in the field and it’s fair to say
he had set the bar way up. Since then, customers expect a service be likewise
up to par. The viral exchange was between a subscriber and Netflix
customer service representative Mike Mears. And when asked what his bosses
reacted to the said viral conversation, he said they congratulated him for
doing a good job.
This instance gained Netflix high praises from their
subscribers and nonsubscribers alike which is either way advantageous for the
company.
#3: GoPro’s
skateboarding cat
People are crazy over cats especially in the web where a lot
of people are pet lovers -- cat people. Cats are either erratic or canorous,
there is no in between; and it’s probably the reason why people love them and
their secret mission to plot the earth’s destruction. Maybe not that, but you
get it.
Any kinds of pet appeals to the public. And that’s exactly
what GoPro’s marketing team thought of and executed -- which successfully
worked to their audience. With over 264,000 likes and at least 48,000 comments,
it’s safe to say that this tactic certainly engaged well with the consumers as
it is well-received by them.
#4: TOMS’ #withoutshoes
campaign
In May 2015, the ecommerce merchandise TOMS Shoes launched a
hashtag campaign: #withoutshoes which encourages people, especially their target
market -- millennials to post their bare feet on Instagram. It is a way of
getting hand in hand with the brand’s philanthropic efforts.
Each photo posted of bare feet with the hashtag
#withoutshoes, TOMS donates a pair of shoes to benefit their cause. The brand
and its successful campaign managed to donate 296,243 pairs of shoes.
#5: Straight Outta Somewhere Meme Generator
Various social media channels were bombarded by these
Straight Outta memes and not a lot of people were knowledgeable as to
where it came from and what it means.
The campaign was to promote the film Straight Outta Compton
and boy what a great success it was. The customizable meme was able to attract
a wide audience from athletes to celebrities. Not only did it hit up the ticket
sales but it raised awareness on the subject as well.
What other successful social media campaigns can you think
of? Share it with us!
About Chie Suarez
When she couldn’t be found eating pizza or indulging on
sweets, Chie writes for Zapals -- a global shopping site that delivers
one of the largest innovative online department stores to people in the world.
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