Sep 15, 2012

Jury Verdict Against Samsung to Impact Entire Tech Industry

Unknown | 3:06 AM | | | | |
The tech industry is still coming to terms with the jury verdict handed out against Samsung a couple of weeks back related to the patent infringement suits filed by Apple.  The jury awarded Apple $1.05 million but nothing is yet final as Samsung is expected to file an appeal.  Many believe, however, that Apple is actually waging a war against Google’s Android and doing it through its OEM partners.  And there is no better Android device to target first than the brand that poses the biggest threat to Apple.

In light of the speculations raised on the impact of the verdict on Samsung, Google released an official statement claiming that most of the patent claims don’t relate to the core of the Android OS.  To reassure its Android partners, Google likewise indicated that all players in the industry are building upon ideas that have been around for decades and they are committed to giving consumers innovative and affordable products and will not want anything to limit that. 

Even with statements being issued from both sides of the fence, the uncertainty still hangs in the balance for the entire tech industry.  If the jury’s decision is upheld, what will it mean for all other Android smartphones and Android tablets in the market?  Are manufacturers and developers now scrambling to patent every minute detail of design and every single touchscreen gesture to protect itself from similar suits?

For many watching on the sidelines, this court battle between Apple and Samsung is just a forefront of a war between open source and proprietary systems.  If Apple eventually wins the first round of this war, it will continue to knock on the door of every Android smartphone and every Android tablet that comes close to using the same controls and features as the iPhone and the iPad.  Though a clear victor will not be evident for years considering all the legal options available, it is considered a landmark case that will serve as precedent to similar cases in the future.  A win by Apple will also mean that tech companies will be paying them licensing fees for the use of proprietary systems meaning higher cost of development and subsequently higher cost for consumers.  Higher development costs mean less innovation and even less competition.   Is it possible that even in the near term, Microsoft ends up as the winner in this war?


On the other hand, a victory by Samsung could mean bringing Apple’s feet to the ground.  While Apple is recognized as an innovator, Samsung likewise has counter suits filed against Apple for designs and features that resemble some of their own.  Every single detail of the iPhone and the iPad is not exactly original.  It will also mean that every tech company will have free rein to copy an Apple gadget – not much of a departure from the current environment though.  More competition means cheaper products and more options for consumers.  Regardless of the consequences to the Cupertino company, it could mean the industry may learn to share more and play nice.  From a consumer’s vantage point, that wouldn’t be so bad now, would it?

Author: Louise Miller
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