Cloud based broadcasting via TV playout automation has
forever changed the way television is
viewed in countries scattered all over
the globe.There is no denying the fact that the induction of cloud technologyhas
had a profound impact on the way content is broadcasted on television sets
across the world. Not long ago, transmission of television content via a
satellite feed played its dominion nearly everywhere. Since, satellites provided
a robust and reliable platform to TV channels to broadcast their content in a
seamless manner; satellites appeared to be a rather palpable choice for a
majority of broadcasters.
However, with the advent of cloud based broadcasting via TV
playout automation devices, things have taken a radical shift. Cloud based
broadcasting offers the same level of reliability and consistency in
transmission of content over television sets as a conventional satellite feed,
in addition to being more cost-effective.
Cloud Based TV Playout Automation – The New Era of TV Broadcast
Although traditional TV broadcasting practices are touted to
be fairly stable and consistent, they suffer from several drawbacks that may
prove to be financially burdening for any newly established TV channel that is
facing a financial crunch. You see, setting up an entirely new satellite feed
entails substantial costs and requires putting in place an advanced
infrastructure that aims to deliver content to viewers.
TV playout automation aided with cloud technology on the
other hand provides television broadcasters an opportunity to undertake transmission
of content in a rather cost-effective, secure, and failsafe manner. As opposed
to a conventional feed where playout is possible viaa satellite, cloud based
playout operates on an internet model that is not at all capital intensive and
is fairly streamlined too.
Catering to Multiple Geographical Locations
Television broadcasters all across the world battle the
concern of delivering different content over the same television network at the
same time.For instance, a television program that is allowed by the government
to be broadcasted on a certain TV channel in the USA might not get approval in
the middle-east region. The situation here prompts the user to either opt for a
blackout on that particular television channelor set up an entirely new
satellite feed aimed towards catering to the people of middle-east locations.
Either of the two options may lead to an impactful financial
setback for any broadcaster. This is highly undesirable, especially in an
industry where you always need to stand firm, monetarily. Cloud based playout
offers broadcasters an opportunity to transmit different content on the same
television network across multiple geographical locations. In a lucid manner, different
television programscan be broadcasted on the same TV channel in both the USA
and middle-east regions. Since, television content providers now do not need to
set up a new satellite feed for either of the two locations and are capable of
reaching out to the target audience of both regions, cloud based broadcast is
indeed a win-win option for them.
How Cloud Based TV Playout Automation Works?
Cloud based playout service is typically a platform that is
designed to assimilate with current TV network systems in place. A playlist comprising of the content that is to be broadcasted
over TV channels is created via a playout suit. Several head-ends are installed
on multiple broadcasting sources on which servers are put in place, where
content delivery is undertaken amidst a highly secure and robust cloud
environment.
Contingent to the programs available on the playlist created
earlier, these servers then display a graphic-rich content, infused with audio
and video capabilities on TV channels across multiple locations across the
globe.
Conclusion
Cloudbased TV playout automationhas, without a doubt, challenged the
conventional television broadcasting practices. Clearly, it has evolved as an
alternative to traditional satellite feeds and is founding a greater acceptance
among television broadcasters all over the world.
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